Competition, regulation and the public and private capital markets' performance expectations place unrelenting pressure on executives to deliver consistent revenue growth, improving profit margins and rich investor returns. Given these pressures, it's critically important to have a business strategy that's both differentiated -- so you stand out from the crowd -- and complete so you don't get blindsided by unanticipated events or the actions of others. Yet business strategies are increasingly similar -- and increasingly based on "me too" thinking that will at best get you to a position of parity with the market. If everyone's strategy is essentially the same, how can you emerge as a leader? At ParkWood Advisors, we believe that it's time to stop the "me too" thinking about strategy and start looking for new approaches that can meet the needs of aspiring winners. We focus on differentiation not on copying others -- even as we recognize that lessons learned elsewhere can help develop new insights. Let us help you target the right direction.
Over the past 35 years, businesses have invested heavily in the technologies that automate the functions of commerce. Yet the correlation between these investments and the creation of business value remains elusive. Any attempt to relate the level of investment and improvement in business performance tends to produce a scattergram, even when controlling for obvious variables such as absolute level of investment, size of organization, industry or age of company. The lack of a clear relationship poses great difficulties for business and technology managers who must justify investments in new technologies and underwrite increasing operational costs for sustaining the technologies already in place. Without a clear understanding of how to get improved business performance from new and continuing technology investments, strategic alignment between business and technology is effectively impossible. Let ParkWood Advisors help you with these challenges, so that you understand what's really possible when trying to "align" business and technology strategies.
It's also about the process -- an ongoing and iterative process of effectively telling your audience who you are, what you have to say to them, who you want to influence, and how you'll do that, now and in the future. There is no doubt that technology has changed the way we all live, communicate and do business. Yet with the many new technologies available, it's increasingly challenging to create consistent, clear, concise, convincing, and compelling messages that appeal to your audience via any of the channels that reach them. You need to be where your customers are, listen to what they're saying about you, your competitors and the marketplace, and be ready to deliver a consistent and effective message that fits the medium and the moment. ParkWood Advisors has extensive experience in helping businesses deliver their message using effective and integrated technology, business and communication strategies. We can review how you communicate today to determine your objectives and audience, identify which communications products and processes will work best for your situation, and help you develop those products in a timely and cost-effective way.